Carlson Marketing is undergoing a rebrand in order to align with its global parent company, Aimia.
Carlson, a proprietary loyalty programme company, has 27 offices in 15 countries, including branches in Auckland, Sydney, and Melbourne.
Aimia, formerly known as Groupe Aeroplan, will retain the names and brand identities of loyalty schemes Aeroplan, Nectar and Air Miles Middle East.
But business-to-business brands LMG Insight & Communication and Carlson Marketing will now operate under the name Aimia.
“Our global full suite of loyalty management services provides us with a clear competitive advantage in a rapidly changing marketplace,” said Rupert Duchesne, president and chief executive.
“As competitors try to position themselves to take advantage of the burgeoning international market for loyalty management services, we are already well positioned as the established experts. A single, explicit global brand clearly reaffirms this privileged position.”
Idealog has been covering the most interesting people, businesses and issues from the fields of innovation, design, technology and urban development for over 12 years. And we're asking for your support so we can keep telling those stories, inspire more entrepreneurs to start their own businesses and keep pushing New Zealand forward. Give over $5 a month and you will not only be supporting New Zealand innovation, but you’ll also receive a print subscription and a copy of the new book by David Downs and Dr. Michelle Dickinson, No. 8 Recharged (while stocks last).
Idealog is part of ICG. We work with clients like Woolworths New Zealand, All Good, Huffer, Liquorland, Resene, Citta Design, TVNZ, Spark and FCB on their event activations, in-store, in-office or out-of-home signage, content creation and vehicle wraps.