Getting Kiwi apples onto Australian shelves was quite a coup, but so too is avocado grower Fressure Foods' deal with Aussie supermarket Coles, which will place its fresh guacamole products on more than 800 extra chilled store shelves.
Fressure Foods began commercial production late last year when it established its Pukekohe-based plant last year, and proceeded to sign a number of export deals to markets in south-east Asia, Japan, and Singapore.
Its range of chilled avocado and guacamole products is also available nationally.
Fressure Foods general manager Graeme Laurence said the initial order was for approximately 15,000 cases; Coles will stock its Mild and Spicy Guacamole in the fresh produce added value section.
He said it was a highly visible, "prime position" in the produce section.
“We’re very excited about this deal and it demonstrates our ability to bring innovation to the added value produce category in Coles stores."
Fressure Foods guacamole is made using Ultra High Pressure (UHP) processing technology, or cold pasteurisation, used to increase the shelf-life of locally grown avocados by up to 60 days.
Most of its avocados are sourced in the Far North, Whangarei and Bay of Plenty.
According to Laurence, there will be plenty more opportunities for Australian consumers to purchase Fressure Foods products as the company builds its presence in the added value fresh category.
He said plans were already underway for the development of several new products to be released over the next 6-12 months.
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