Close to 100,000 visitors are expected to grace our shores during the Rugby World Cup and, if the throng of diners at the new Wynyard Quarter is any guide, they’ll be spending plenty of time and money sampling our food and beverages in between games.
As part of its in-restaurant marketing push, Fly the Flag, Silver Fern Farms and Bidvest are doing everything they can to get Kiwi meat into visitors' gullets by supplying New Zealand-grown lamb, venison and beef to 138 leading restaurants around the country, including Logan Brown and Pravda in Wellington, the Hilton in Auckland and Tatler and Millbrook in Queenstown.
“Food trends tell us that people want effortless style with excellent ingredients produced with love and care,” said Sharon Angus, group marketing manager.
“They want food that is naturally sourced and that is prepared in a way that allows the central ingredient to shine through, with fresh seasonal flavours that complement the best cuts of meat. We’re hoping that visitors have the chance to experience a real taste of New Zealand and for us that means supplying our best cuts, carefully selected from the world’s best farming environment and delivered fresh to restaurants daily.”
Shaun Clouston, head chef at Logan Brown, is pretty bloody excited about being able to promote local food to international visitors and he predicts the venison with beetroot risotto and black pudding will be a big hit.
“It gives us the chance to build on the idea that New Zealand does have its own unique cuisine and that it’s fast becoming world renowned. We’ve been planning since February and are glad we did, some restaurants are starting to worry that they might find themselves left short of supplies.”
A few bar owners we’ve spoken to are also working through the logistic and supply issues that need to be sorted if they hope to sell more booze than normal to the punters without running out. Preparation is key, of course, and suppliers were given the opportunity in May to contract for the August/September period, with over 430 farmers committing 25,000 lambs, 11,000 cattle and over 31,000 deer, in addition to the normal supply.
For more info and recipes, as well as a chance to win one of six $250 restaurant vouchers, visit the Fly the Flag page on the Silver Fern Farms website.
Idealog has been covering the most interesting people, businesses and issues from the fields of innovation, design, technology and urban development for over 12 years. And we're asking for your support so we can keep telling those stories, inspire more entrepreneurs to start their own businesses and keep pushing New Zealand forward. Give over $5 a month and you will not only be supporting New Zealand innovation, but you’ll also receive a print subscription and a copy of the new book by David Downs and Dr. Michelle Dickinson, No. 8 Recharged (while stocks last).
Idealog is part of ICG. We work with clients like Woolworths New Zealand, All Good, Huffer, Liquorland, Resene, Citta Design, TVNZ, Spark and FCB on their event activations, in-store, in-office or out-of-home signage, content creation and vehicle wraps.