The 2011 RSVP and Nexus Awards have officially opened for business, and marketing gurus are once again being encouraged to showcase shining examples of the campaigns and projects they’ve created that stimulate a conversation, ask for a response, prompt some deeper brand involvement and lead to a sale, lead or other measurable change in behaviour.
Marketing Association chief executive Sue McCarty said one of the single most important things possessed by marketers was insight.
“The invaluable customer insight we draw from data helps capture the hearts and minds of our audience, and ultimately drives unprecedented results.”
The awards are broken down into three main categories: RSVP Awards, which recognise outstanding marketing campaigns; RSVP Craft Awards, which celebrate the ‘art’ of a campaign’s individual elements; and Nexus Awards, which recognise excellence in creating the foundations on which measurable campaigns are based. New Zealand Post also hands out the Student Marketer of the Year award, which acknowledges excellence in marketing strategy, design and creativity in one brilliant tertiary student or student team.
Those hoping to strike gold this year are encouraged to navigate the awards website to unlock the How-To Guide for tips on creating an award-winning entry. And the chance to win a Samsung Galaxy 10.1” tablet.
Entry forms and a full list of categories are available at the website www.responseiseverything.co.nz.
Entries close Friday October 21.
RSVP Awards categories:
- Customer Acquisition
- Customer Engagement
- Customer Retention
- Internal Campaigns
- Lead Generation
- Loyalty/Relationship Programme
- Sales Generation/Promotion
- Shoestring Budget
- RSVP Grand Prix
The RSVP Craft Awards Categories:
- Best Art Direction
- Best Copywriting
- Best Data Strategy
- Best Integration
- Best Creative
- Best Strategy
- Best Use of Mail
- Most Innovative Campaign
The Nexus Awards categories:
- CRM and Data Management
- Customer and Market Insight
- Marketing Products and Services
- Media and/or Channel Utilisation
- Production and Fulfilment
- Strategic Vision
- Nexus Supreme
This story originally appeared on StopPress.
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