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So your business isn't online. What's your excuse?

Less than a third of Kiwi businesses have a website, an MYOB study recently found – and most have no intention of establishing one. Given the ease of doing so thanks to the breadth of options out there, from Facebook business pages to Wordpress and flavors.me, that sounds pretty crazy.

But is an online presence really a necessity? Is there a good excuse to resist?

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