The power of a brand, as demonstrated by Adidas and the Best Awards

Everyone's buzzing about the Adidas PR fiasco. Why has the frenzy over a black shirt gripped the entire country? Vincent Heeringa talks branding – and the Best Awards – on Kiwi FM.

Idealog has been covering the most interesting people, businesses and issues from the fields of innovation, design, technology and urban development for over 12 years. And we're asking for your support so we can keep telling those stories, inspire more entrepreneurs to start their own businesses and keep pushing New Zealand forward. Give over $5 a month and you will not only be supporting New Zealand innovation, but you’ll also receive a print subscription and a copy of the new book by David Downs and Dr. Michelle Dickinson, No. 8 Recharged (while stocks last).