Close

Feel the burn

The fitness industry as we know it is nearly 43 years old—but now it's starting to show its age.

Magazine Layout

[parting shot]

Said to have been conceived in 1968 with the release of the book Aerobics, the fitness industry as we know it is nearly 43 years old. It’s had a few boosts over the years—think Arnie, jazzercise and Jane Fonda—but now it’s starting to look its age. Will the inevitable tune-up come from Phillip Mills or Big Pharmaceuticals?

Idealog has been covering the most interesting people, businesses and issues from the fields of innovation, design, technology and urban development for over 12 years. And we're asking for your support so we can keep telling those stories, inspire more entrepreneurs to start their own businesses and keep pushing New Zealand forward. Give over $5 a month and you will not only be supporting New Zealand innovation, but you’ll also receive a print subscription and a copy of the new book by David Downs and Dr. Michelle Dickinson, No. 8 Recharged (while stocks last).