Sign up–or out

While it’s gone from the headlines, sustainability is a driving force for change in business. Here’s a quick snapshot.
Vincent Heeringa photograph

Despite climate change being mired in claim and counter-claim between scientists and the cranks, sustainability continues apace.

We’ve called it the silent revolution because while it’s gone from the headlines, sustainability is a driving force for change in business. Here’s a quick snapshot.

Green procurement: “Sustainable procurement is procurement,” says North Shore City’s Michael Field. He should know, he wrote the book that is now being used as the procurement guide for city councils and the Rugby World Cup. If you want to win business, you must prove your sustainable credentials (see story page 100).

Green marketing: The market for LOHAS (lifestyle of health and sustainability) is estimated to be worth $2 billion in New Zealand, as the growing list of natural, eco and green consumer products attest. The market even has its own media with Good magazine one of New Zealand’s fastest growing titles.

Green investment: The Financial Times reported in late March that clean-tech investment is bouncing back faster than most others following the recession. The numbers make sense: global demand for energy will more than quadruple by 2050 leaving a huge gap for alternative generation, such as Crest Energy in the Kaipara Harbour and Aquaflow in Blenheim. It’s also driving innovations in water use, transport, computing, communications—and, heck, even mining.

As business owners, we have seen the trend and invested. is a joint venture between HB Media and We see sustainability as a megatrend—similar to the ICT revolution of last century. The industry needs a media channel for sharing news and best practice, discussing ideas, meeting each other and promoting services.

Our aim is simple: to give New Zealand business the information it needs to embrace a sustainable future. Enjoy the magazine, and sign up online. It’s free and it’s ready for you to use.

The silent revolution is happening. Are you prepared?

Idealog has been covering the most interesting people, businesses and issues from the fields of innovation, design, technology and urban development for over 12 years. And we're asking for your support so we can keep telling those stories, inspire more entrepreneurs to start their own businesses and keep pushing New Zealand forward. Give over $5 a month and you will not only be supporting New Zealand innovation, but you’ll also receive a print subscription and a copy of the new book by David Downs and Dr. Michelle Dickinson, No. 8 Recharged (while stocks last).