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If you’ve read part one of this guide you might be thinking, ‘I think I’ll just get started.’ Woah, there.

If you’ve read part one of this guide, you might now be thinking, ‘I have a good idea, I grasp the basics; I think I’ll just get started.’

Woah, there. One of the key messages of this guide is that Prior Preparation and Planning Prevents Piss-Poor Performance. If you’re turning down some of the country’s top innovation experts offering free, detailed advice on how to turn your brainwave into a business, I’ll have a Big Mac and fries.

We’ve even had a new partner jump on board since last time: Mark Robotham, general manager of New Zealand Trade and Enterprise’s Escalator service. Among other things, he helps tell you in section 10 where the investment cash is hidden.

Part two of our guide takes you beyond the idea, into the creation and eventual sale of your company. This is where things have to get really professional if they are going to be really profitable. Because being a surfer is not just about catching waves, it’s about what you do with them.

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