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Kids. Who’d have ’em? Marketers actually. To understand the effect of brands on children, AUT doctoral student Kate Jones is looking into the age at which children decode the values embedded in alternative sources of brand information, specifically online communities, and how this impacts their understanding and adoption of brand values.

Kids. Who’d have ’em? Marketers actually. To understand the effect of brands on children, AUT doctoral student Kate Jones is looking into the age at which children decode the values embedded in alternative sources of brand information, specifically online communities, and how this impacts their understanding and adoption of brand values.

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