Close

The gods drink Guinness

… according to Guinness’s ad agency, anyway. Guinness has dropped its very successful ten-year-old slogan, ‘Good things come to those who wait’, and replaced it with this:

http://www.youtube.com/watch?v=-pgA8Z7lFVE

The previous campaign famously put Darwin into reverse; this one follows a stout bunch of lads as they create the world in 90 seconds, shot in a variety of locations including Godzone. The backstory is at UK Creative Review.

Idealog has been covering the most interesting people, businesses and issues from the fields of innovation, design, technology and urban development for over 12 years. And we're asking for your support so we can keep telling those stories, inspire more entrepreneurs to start their own businesses and keep pushing New Zealand forward. Give over $5 a month and you will not only be supporting New Zealand innovation, but you’ll also receive a print subscription, an Idealog t-shirt and a copy of the new book by David Downs and Dr. Michelle Dickinson, No. 8 Recharged (while stocks last).