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Russell Brown: who’s doin’ it right?

Russell Brown is a blogger, a journalist and (according to traditional media) an “internet specialist”. So what are the trend that are at the forefront of publishing at the moment?

Despite the title of his presentation, Brown couldn’t help but talk about current issues de jour on the interwebs and he returned to what Ze Frank said yesterday—“we’ve been so obsessed with building baseball fields, we’ve forgotten to play in them”, in particular referencing the groundswell created around the New Zealand Copyright Act changes—social media tools for positive and useful gains rather than phatic communion. Moving on to happier things …

Why television is not the web…
http://www.youtube.com/watch?v=1m71m-LBqFQ

As an example of the American Zeitgeist! But unfortunately it is only available in the US – the industry is bound-up in an old, but sticky, distribution network. The BBC on demand video has similar geographical constraints as well as time limitations. Whatever happened to archiving forever?

Television in particular, and big media in general, need to understand that they can’t keep everything “within the tent”—open up and and let freedom shine … It’s ludicrous that YouTube allows kids to do simple things that for technological and political reasons often can’t be done on mainstream media …

The children of today don’t watch much broadcast TV any more—they’re more followers of made for web video. The next generations expectations of media are completely different to our—media needs to find lower cost ways of creating content. Look for new ways to make televsion—discuss things, don’t dumb it down, let the viewers bring it closer to the web.

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