Damian Conway is a PhD in computer science and, until recently, was honorary professor of computer science at Monash University. He’s a designer, a columnist and an author.
Why does the web still suck for most mortal users – and how can we reduce the suck-tion. We need a service pack for the whole damn web – Web 2.0.1. The problem is… web designers. Or at least their collective subconscious. It’s fun to think of yourself as a preternaturally higher being, yet more productive to think of yourself as a physician. So rather than bitching about what is wrong with the web, let’s come up with a new way of thinking about the web. Hippocratic web design;
I swear the following oath
- To study and share good design practices
- And then actually use those practices
- While avoiding the things I know to be fatal
- I will not pretend to be a specialist in technologies I know little about
- I won’t screw my clients (metaphorically)
- I will preserve my clients confidentiality
- Help them to find you
- Help them to find it
- Help them to read it
- Help them to understand it
- Help them to buy/learn it
It’s great for the Web 2.0 community to hear about reaching for the stars – but don’t forget the real users. There’s way too much talk about CSS, XHTML, web standards but not enough about people.
Idealog has been covering the most interesting people, businesses and issues from the fields of innovation, design, technology and urban development for over 12 years. And we're asking for your support so we can keep telling those stories, inspire more entrepreneurs to start their own businesses and keep pushing New Zealand forward. Give over $5 a month and you will not only be supporting New Zealand innovation, but you’ll also receive a print subscription and a copy of the new book by David Downs and Dr. Michelle Dickinson, No. 8 Recharged (while stocks last).
Idealog is part of ICG. We work with clients like Woolworths New Zealand, All Good, Huffer, Liquorland, Resene, Citta Design, TVNZ, Spark and FCB on their event activations, in-store, in-office or out-of-home signage, content creation and vehicle wraps.