A successful fashion career takes a lot more than bitching and cocktail parties. After sponsoring the Air New Zealand Fashion Week New Generation show, industry veterans Neil Brabant and Ian Webster of Verge were concerned that great talent was a-wasting because novice designers don’t have the skills or money to get their clothes from runway to in-store racks.
So Verge Breakthrough was born. Webster and Brabant vet prospective designers for their business readiness. A couple of months before showtime, the designers are herded into a one-day boot camp to learn industry essentials. “Design schools don’t teach them how to run a business,” says Webster. This year, Verge Breakthrough comes with an even bigger sweetener: the best designer, judged by an audience of editors, stylists and buyers, wins a cool $10,000 to kick-start a new fashion venture. It’s a reminder that business savvy is always in style.
Idealog has been covering the most interesting people, businesses and issues from the fields of innovation, design, technology and urban development for over 12 years. And we're asking for your support so we can keep telling those stories, inspire more entrepreneurs to start their own businesses and keep pushing New Zealand forward. Give over $5 a month and you will not only be supporting New Zealand innovation, but you’ll also receive a print subscription and a copy of the new book by David Downs and Dr. Michelle Dickinson, No. 8 Recharged (while stocks last).
Idealog is part of ICG. We work with clients like Woolworths New Zealand, All Good, Huffer, Liquorland, Resene, Citta Design, TVNZ, Spark and FCB on their event activations, in-store, in-office or out-of-home signage, content creation and vehicle wraps.