Once upon a time, there was a somewhat astute (although that had been widely debated) Television Producer who would undertake an annual pilgrimage to deepest darkest Peru. There he would seek wisdom from the ancients as to what was going to be ‘The Big Idea’ for next season. This year, was no different. He trekked some seventeen hours to the top of a mountain – which was rather unintelligent as he could have just taken the tour bus. And there he waited, till his number was called and he was beckoned into the cave of the Ancients.
Inside the Producer sat next to the Ancient Guru and asked his question.
“Wise one.” The producer enquired. “You have helped me create such great shows for television in the past. Tell me, what will be the big hit this coming season.”
The Ancient smiled a toothless grin and chuckled to himself. He signaled the Producer closer.
“Television, my friend is dead.” Chortled the Ancient.
The Producer was distraught. “What is to become of me. My empire. It will all crumble.”
“It’s not about you anymore, you selfish bastard.” Proclaimed the Ancient. “This time it is all about me.”
And with that, the Ancient reached under his garb, drew out his mobile phone and starting watching his new favorite Mobisode.
Idealog has been covering the most interesting people, businesses and issues from the fields of innovation, design, technology and urban development for over 12 years. And we're asking for your support so we can keep telling those stories, inspire more entrepreneurs to start their own businesses and keep pushing New Zealand forward. Give over $5 a month and you will not only be supporting New Zealand innovation, but you’ll also receive a print subscription and a copy of the new book by David Downs and Dr. Michelle Dickinson, No. 8 Recharged (while stocks last).
Idealog is part of ICG. We work with clients like Woolworths New Zealand, All Good, Huffer, Liquorland, Resene, Citta Design, TVNZ, Spark and FCB on their event activations, in-store, in-office or out-of-home signage, content creation and vehicle wraps.