The trilogy

Cover of Idealog #3
Idealog May/June 2006

Idealog #3 is on bookshelves now. Once again, it's jam-packed with stories of creative New Zealanders. Check out the Editor's note. Inside Idealog #3 you'll find stories on topics from IT to art, by way of architecture, music, fashion, advertising, science and marketing. Our cover story is about all of the above and more—it's about Generation C, the digital generation that is remaking the way we buy, sell and communicate.

We've already posted Idealog #3 to subscribers, and if you're thinking of buying a sub now is a good time to sign up. Five lucky subscribers will win a chic Tivoli PAL radio each worth $349, and all Idealog subscribers are entitled to a freelisting on WhoZoo, Idealog's online creative services directory, usually worth $195—plus subscribers save up to 25% off the cover price. Sign up at

At Idealog, we're proud to bring you stories of creative New Zealanders. I hope you enjoy Idealog #3 and I look forward to your feedback. Our aim is for each issue of Idealog to be better than its predecessor so we're hard at work on #4 and we welcome your thoughts. Leave a comment here on the website, drop me Letter to the Editor.

Idealog has been covering the most interesting people, businesses and issues from the fields of innovation, design, technology and urban development for over 12 years. And we're asking for your support so we can keep telling those stories, inspire more entrepreneurs to start their own businesses and keep pushing New Zealand forward. Give over $5 a month and you will not only be supporting New Zealand innovation, but you’ll also receive a print subscription and a copy of the new book by David Downs and Dr. Michelle Dickinson, No. 8 Recharged (while stocks last).