The business of ideas

“You can’t say somebody is a good creative company, big or small, unless they actually stay in business. And they actually have to have some impact on the world, right? Isn’t that what it’s about?”

Steve Ballmer has spent a little over half his life at Microsoft, and now he’s the big kahuna: the CEO. He laughs now when he recalls how amateurish Microsoft was in its early days but the company has come a loooong way since then. Ballmer talks exclusively to Idealog about ideas, innovation and my annoying iPod.

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