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Sampling the other side: Samsung launches ‘iTest’

An innovative new mobile platform launched by Samsung Electronics NZ allows non-android users to test drive a Samsung without having to change phones.

Cleverly named ‘iTest’, the platform lets people navigate the Samsung operation system via a web app that mimics Samsung’s operating system. Once the experience is launched, users are prompted to explore all of the apps and features in an interactive simulation of a Samsung Galaxy device.

Marketing Manager Flagship Mobile at Samsung NZ, John Alexander, says the iTest allows users to see what they’re missing out on in a no risk environment.

“We know that the idea of switching to a new operating system can be daunting for many mobile users. iTest was designed to give consumers a taste of Samsung, without changing phones,” he says.

“While we can’t replicate every function and feature, the experience enables users to explore a range of apps and settings from phone and messaging apps to the Galaxy Store.”

To guide non-Samsung users through the journey, iTest is designed to be interactive with tips and content that entertain people as they navigate the experience. Users can explore a number of experiences including a camera tutorial, the ability to change themes and even receive text messages that hint at features to check out.


To learn more, and to test the experience, visit iTest.nz.

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