What if there was a social media platform that helped your business connect with locals simply and effectively? One local company is doing just that with the launch of a social media marketing app that connects business with customers.

Vippa is a social-powered mobile-marketing platform, a first of its kind in New Zealand. Its newsfeed function encourages users to comment on any specials or messages from local businesses, share images of their experiences and engage and connect with other interested users in their geographic area. Users can scroll their newsfeed to seek out local business deals and specials, or find the latest and greatest café or restaurant in the area.

Vippa says that it is more than an app, allowing users to participate in loyalty programmes so businesses can grow their customer bases and sustain interactions.

The company is also committed to more than just being a deal site or loyalty scheme, ensuring businesses have the data and insight to succeed.

To support businesses in a post-Covid-19 world, Vippa is offering new onboard businesses free loyalty membership until 31 December 2021, as well as a free three month VIP subscription that can be activated from the day they sign up, or any time before 31 December 2021.

“Daily deal sites have been around for a while, but the industry has started to favour the customer, offering great deals that end up hurting small business owners with heavily reduced margins,” states founder Danny Yang.

“With Vippa, we wanted to provide a better alternative for small business owners to reach and engage with loyal customers, with future-proof functions that help drive profit, without any hidden costs,” says Danny.

Vippa works across numerous industries including food and beverage, fashion and beauty, travel and accommodation. For more information visit www.vippa.co.nz.

This article was originally published on theregister.co.nz and is reproduced with permission.