It's easy to doubt the cool factor of Word Lens, which hints at some sort of way to magnify the dictionary. But the app is one of only a handful to debut for Google's hi-tech Glass headset now the software development kit has been released for developers to make native 'Glassware'.
In a sense Word Lens does magnify what's in the dictionary — it scans and translates printed words wherever you are.
That's a compelling reason to download the app if you're in a foreign country and want to know what's on the menu or what signs say. And you're not relying on a network connection.
Thanks to optical character recognition the translation happens inside the image, with the app detecting the printout, searching its dictionary, then revealing the translated words on your screen.
For $5.99 you get one language paired with English: Spanish, French, Italian, German or Portuguese, and you can buy the others inside the app.
Idealog has been covering the most interesting people, businesses and issues from the fields of innovation, design, technology and urban development for over 12 years. And we're asking for your support so we can keep telling those stories, inspire more entrepreneurs to start their own businesses and keep pushing New Zealand forward. Give over $5 a month and you will not only be supporting New Zealand innovation, but you’ll also receive a print subscription and a copy of the new book by David Downs and Dr. Michelle Dickinson, No. 8 Recharged (while stocks last).
Idealog is part of ICG. We work with clients like Woolworths New Zealand, All Good, Huffer, Liquorland, Resene, Citta Design, TVNZ, Spark and FCB on their event activations, in-store, in-office or out-of-home signage, content creation and vehicle wraps.