Vodafone is carrying on its tradition of releasing apps designed to help more Kiwis use technology – this time it's one for senior smartphone newbies.
The latest local offering is Starting Blocks, a free Android app that offers help to over 50s unfamiliar with smartphones. The telco has already released it globally.
The app starts with a tutorial on things that come naturally to kids who use mobile devices – such as tapping and scrolling – then moves to lessons on gestures, power management, navigating using back and home buttons and inputting text.
Vodafone's head of mobile Zac Summers says the app is designed to give older Kiwis the confidence to use smartphones to their full potential.
"Although over 56 percent of Kiwis own a smartphone, this figure is much lower for the over 50s," Summers says. "With Starting Blocks, users learn at their own pace and repeat lessons until they're ready."
Among Vodafone's other apps are Blacklist, which allows customers to block unwanted text messages to reduce cyber-bullying; DriveSafe, which automatically replies to texts to let people know you’re driving; and Guardian, designed for safe use of smartphone by children.
Idealog has been covering the most interesting people, businesses and issues from the fields of innovation, design, technology and urban development for over 12 years. And we're asking for your support so we can keep telling those stories, inspire more entrepreneurs to start their own businesses and keep pushing New Zealand forward. Give over $5 a month and you will not only be supporting New Zealand innovation, but you’ll also receive a print subscription and a copy of the new book by David Downs and Dr. Michelle Dickinson, No. 8 Recharged (while stocks last).
Idealog is part of ICG. We work with clients like Woolworths New Zealand, All Good, Huffer, Liquorland, Resene, Citta Design, TVNZ, Spark and FCB on their event activations, in-store, in-office or out-of-home signage, content creation and vehicle wraps.