Kiwi developer hunts slice of global e-commerce market

Kiwi developer hunts slice of global e-commerce market

Auckland developer John Ballinger is hunting a slice of the global e-commerce market with a new software as a service offering for small and medium enterprises and individuals.

Global e-commerce sales recently topped US$1 trillion, according to researchers YStat, with Asia Pacific set to become the top region for business to consumer sales.

Despite the space growing increasingly crowded, Ballinger sees a gap in the market for another provider. "There's still huge demand. There are lots of pricing structures to make your product attractive and you can target verticals some of the other companies aren't targeting. E-commerce shopping carts are also easy to market."

The service is being Beta tested after Ballinger, whose development shop is Bluespark, spent six months creating it.

He hopes to launch within two weeks with a possible "middle price point" of $50 a month.

The service offers themes that also work on mobile devices and support for Dropbox to edit themes. Product photos can be uploaded using an Instagram account or by dragging and dropping files.

Sellers can offer promotions like free shipping, rebates and discounts, receive payments through PayPay and import existing online stores. They can also use to send email newsletters and track orders.

The service supports 20 currencies.

Ballinger wants to cater for people who sell single products or small quantities. "It can cater for people who have very specific requirements. Verticals we can attack are art, design, electronics and furniture."

Ballinger drew inspiration from big offshore players like Shopify, but was impressed by the simplicity of Big Cartel, which targets artists.

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