Pumpkin Patch has plans to install free wi-fi at most of its branches in a bid to increase sales in the coming year.
Neil Cowie told the NBR that most smartphone owners used their mobiles while shopping in-store, so offering free wi-fi would encourage them to stay longer and buy more.
It's been a rollercoaster ride for the children's clothing company – just two years ago it won the top gong at the NZTE International Business Awards, but in January announced it was pulling back from its in-the-red UK operations
Pumpkin Patch has nearly 200 retail stores across Australasian and online businesses in five international markets.
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