Booktrack launched to plenty of fanfare over a year ago, which we covered in a story online. Backed by Facebook billionaire investor Peter Thiel, Facebook's director of global creative solutions Mark D'Arcy and cofounder of the Hyperfactory Derek Handley, Booktrack is an app that matches music, sound effects and ambient audio to e-books, keeping pace with the user word for word.
It was created by New Zealand brothers Mark and Paul Cameron, who believe it will alter reading for the masses and appeal to a younger readers with its immersive, "movie--like" experience.
Handley, who is also chairman at Booktrack, describes Booktrack as audio 3D.
While he was not initially convinced, seeing a demonstration firsthand changed his mind.
“From a business perspective it’s one of those paradigm shifts that you rarely come across. Ten or 20 years from now it will be absurd to think of creating a book without a Booktrack, it’ll be like creating a movie with no sound.
Idealog has been covering the most interesting people, businesses and issues from the fields of innovation, design, technology and urban development for over 12 years. And we're asking for your support so we can keep telling those stories, inspire more entrepreneurs to start their own businesses and keep pushing New Zealand forward. Give over $5 a month and you will not only be supporting New Zealand innovation, but you’ll also receive a print subscription and a copy of the new book by David Downs and Dr. Michelle Dickinson, No. 8 Recharged (while stocks last).
Idealog is part of ICG. We work with clients like Woolworths New Zealand, All Good, Huffer, Liquorland, Resene, Citta Design, TVNZ, Spark and FCB on their event activations, in-store, in-office or out-of-home signage, content creation and vehicle wraps.