How to turn big data into big value

Data is today's currency of choice. Yet managing big data is something few, if any, marketers feel equipped to do. Government departments, organisations and commercial businesses have never had more information at their disposal, but much of this big data is unstructured or disconnected. 

But those who don't learn to collect, store and analyse relevant big data to produce customer insights and engagement will be left behind. The Data Advisory Network (DAN), a special interest group of the Marketing Association, is bringing two leading speakers on this topic to present in Wellington and Auckland this month, where Robert Young and Myles Matheson will show how to harness the power of text mining, natural language processing, and machine learning, using world-leading intuitive and powerful technology. 

Robert Young heads up Australasia for Pingar, a New Zealand company started in the Waikato as an R&D project five years ago, that is now at the global forefront in businesses’ understanding and management of big data. Notable Pingar projects include classifying data for Dicom (Europe’s largest scanner distributor); migrating legacy data for Coles, using metadata tools to enable easier browsing for information in addition to more traditional key word searching; and saving hundreds of man hours for Deloitte in a forensic capacity.

Myles Matheson, solutions specialist at Microsoft, has worked in the field of data warehousing and business intelligence in New Zealand and the UK. His experience spans both design and development to support business intelligence systems; he will cover some of the best strategies and technologies currently deployed worldwide.

DAN Dialogues: Transforming Big Data into Big Value.


When: Tuesday September 11, 12.00pm - 2.00pm

Where: Rydges Hotel, Wellington


When: Wednesday September 12, 8.00am – 9.30am

 Where: Crowne Plaza Hotel, Auckland

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