While some companies like to rebrand every few years, it's been 25 since Microsoft had a shakeup. And what with the impending Surface tablet and Windows 8, 2012 seemed as good a year as any to do so.
According to general manager of brand strategy Jeff Hanse, the new logo takes its inspiration from Microfost's product design principles while drawing upon the heritage of its brand values, fonts and colours.
"The logo has two components: the logotype and the symbol. For the logotype, we are using the Segoe font which is the same font we use in our products as well as our marketing communications. The symbol is important in a world of digital motion. The symbol’s squares of colour are intended to express the company’s diverse portfolio of products."
Idealog has been covering the most interesting people, businesses and issues from the fields of innovation, design, technology and urban development for over 12 years. And we're asking for your support so we can keep telling those stories, inspire more entrepreneurs to start their own businesses and keep pushing New Zealand forward. Give over $5 a month and you will not only be supporting New Zealand innovation, but you’ll also receive a print subscription, an Idealog t-shirt and a copy of the new book by David Downs and Dr. Michelle Dickinson, No. 8 Recharged (while stocks last).