Showcase: a new tool in marketers' belts

Showcase: a new tool in marketers' belts

Showcase app NZ

With Z Energy and Hyundai already on board, New Zealand app Showcase launched this week to business users of iPads and Android tablets all over the world.

Showcase is a business tool for marketers and sales teams, who can use their existing collateral including brochures, videos, photos, Word documents and PowerPoint decks to effectively build their own branded app, and keep it updated.

Showcase, which is available for free, also offers analytics and sharing functionality, as well as CRM integration.

After 13 months of planning and production, including eight months of beta testing with a handful of high profile clients, the app is now live. 

Early adopters include Z Energy and Hyundai New Zealand.

Z is using Showcase to communicate marketing programmes and training modules to its retail team nationwide.

Hyundai has a 'kiosk mode' that gives customers the ability to browse brochures, TVCs and other documents while they are in a Hyundai showroom, while a secure access point provides training and company information for Hyundai's dealer network.

"Showcase has revolutionised our communication methods with our dealers and consumers," says Sarah Jennings, future customer manager at Hyundai New Zealand. "It provides us with a smart, simple and interactive platform to provide relevant and up-to-date content to our audiences."

According to Adam Blackwell, VP of marketing for Showcase Software, the app solves several problems.

"The biggest one is around keeping information for your sales team current. When companies rely on the remote team to extract the latest documents or presentations from an FTP or a shared drive, it simply doesn't work. Showcase solves that. It means that all information the sales person has at their disposal is always current. Marketing controls the updates; sales teams simply accept the latest version of their Showcase app on their device and the update is completed.

"The other big issue is keeping information organised and on brand. Showcase apps look like the company they represent. It is a beautiful way of creating an app, without needing an app developer to do it. The savings are instant and measurable."

In a statement announcing the app's official launch, Showcase Software cited a recent study by Dimension Research in the US, which indicated that while 78 percent of employers planned to deploy tablets to their sales force, over half had no strategy around exactly how they would use them.

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