Mobile operator 2degrees outpaced Telecom and Vodafone in the inaugural Canstar Blue mobile survey, coming out tops with a perfect score in a number of categories including the all-important ‘overall satisfaction’.
2degrees achieved five stars for overall customer satisfaction, value for money, service, range of mobile phone plans and the clarity of its advice.
Vodafone nabbed five stars for its range of mobile phone handsets, and their phone accessories.
The Warehouse managed a five star rating for value for money.
Telecom was a solid performer, receiving four stars across the board.
According to the survey, one third of Gen Y respondents said they no longer have a landline and instead use their mobile phone for all calls. In stark comparison, only 14 percent of Gen X respondents – and a meagre 8 percent of Baby Boomers – had abandoned landlines in favour of their mobile phone.
Twenty percent of respondents revealed they used their mobile phone to pay for things such as parking, while one third used their mobile at work to check social media. Once again, young Kiwis led the pack in getting the most out of their phones, with 61 percent of Gen Ys opting to check Facebook and Twitter accounts at work.
Furthermore, nearly 30 percent of respondents owned more than one mobile phone, and more New Zealand men than women owned multiple mobiles (33 percent versus 23 percent).
Canstar Blue commissioned Colmar Brunton Australia to survey 1,358 people who had purchased a mobile phone handset and/or mobile phone plan from a New Zealand retailer in the last 12 months.
Canstar said brands that received three stars still achieved a satisfaction measure of at least six out of 10.
Idealog has been covering the most interesting people, businesses and issues from the fields of innovation, design, technology and urban development for over 12 years. And we're asking for your support so we can keep telling those stories, inspire more entrepreneurs to start their own businesses and keep pushing New Zealand forward. Give over $5 a month and you will not only be supporting New Zealand innovation, but you’ll also receive a print subscription and a copy of the new book by David Downs and Dr. Michelle Dickinson, No. 8 Recharged (while stocks last).
Idealog is part of ICG. We work with clients like Woolworths New Zealand, All Good, Huffer, Liquorland, Resene, Citta Design, TVNZ, Spark and FCB on their event activations, in-store, in-office or out-of-home signage, content creation and vehicle wraps.