Close

The six kinds of social media users

Social media: you either get it, or you don't.

Loyalty management company Aimia, has devised a model that identifies six key social media personalities (outlined in more detail in a white paper here).

While it's obviously US-centric, odds are there's more than a little cross-over that can be applied to local consumers

6 types of social media users

Idealog has been covering the most interesting people, businesses and issues from the fields of innovation, design, technology and urban development for over 12 years. And we're asking for your support so we can keep telling those stories, inspire more entrepreneurs to start their own businesses and keep pushing New Zealand forward. Give over $5 a month and you will not only be supporting New Zealand innovation, but you’ll also receive a print subscription, an Idealog t-shirt and a copy of the new book by David Downs and Dr. Michelle Dickinson, No. 8 Recharged (while stocks last).