A custom Xbox Kinect game collaboration for Smith&Smith has snagged local creative agency Method Studios gold at the 2012 Communicator Awards.
The Communicator Awards honour creative excellence on the part of marketing and communications pros around the world, and Method Studios New Zealand was the only Australasian winner in the interactive category. The awards are judged by the International Academy of the Visual Arts.
The win for Smash Hero puts the game in pretty illustrious company – this year's interactive category saw golds also awarded to Disney, Fiat, Toyota, Ford, Schweppes, the NFL, Gatorade, and Citibank.
Glass repair and replacement company Smith&Smith (yes, from the telly ads) initially approached Method to build a database of brokers from an insurance conference.
"We decided to do something a little different – a game to draw the brokers in, and by appealing to their sense of competitiveness, get them to willingly sign up. Smash Hero worked perfectly – attracting registrations from 50 percent of conference attendees and leaving a pretty memorable Smith&Smith brand impression in brokers' minds," said Samantha Ramlu, Method managing director.
Last month digital agency Method announced a merger with web development company Magnet Design, though already-shared offices mean neither company will be shifting premises.
Magnet director Dean Woodall will come on board at Method Studios under the title of technical director, while existing Method directors Ramlu and Eugene Eastlake retain their current titles of managing director and creative director, respectively.
“We've been collaborating with Magnet on projects for a while and it seemed like a natural progression to join forces and strengthen Method’s technical know-how,” said Ramlu.
“Magnet’s 12 years’ experience in design and development, programming and applications, and the team’s technical expertise, is the perfect addition to strengthen our offering to the market,” she said.
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