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Measuring the mood of the nation with the Twitter election worm

Measuring the mood of the nation with the Twitter election worm

Ever wondered whether Twitter chatter reflects the mood of the nation?

Wellington social media agency Catalyst90 has just released a Twitter Election Worm that analyses Twitter users’ reactions to recent election campaign goings on.

Director of Catalyst90 Tom Reidy says political activity on Twitter is hotting up as election day draws closer.

“For the first time in a New Zealand election campaign, Twitter has become a valid tool for taking the political temperature.”

Data captured by Catalyst90’s CatalystENIGMA technology shows the Act party and its leader Don Brash top the charts when it comes to generating the most Twitter activity.

CatalystENIGMA technology uses hashtags to select relevant tweets. A sentiment analysis of each tweet is performed to capture data relating to emotion and geographic location. The data is then collated to provide sentiment scores for each party.

Reidy says the idea came about as a result of his curiosity about how people behave on Twitter and how this compares to their behaviour in real life.

He is particularly excited about the possibilities for post-election analysis, comparing the data gathered on Twitter to the results on election day.

Check out www.catalyst90.com/socialpoliticsNZ to see the latest data.(And for the latest campaign shenanigans ahead of voting day, see this roundup by our brothers and sisters in arms at StopPress.)

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