Well, at least the frenzy of speculation is finally over. Apple put an end to all the rumours today, revealing the new iPhone 4S and announcing release dates for iOS 5 and iCloud.
Word was that the company would unveil the highly-anticipated iPhone 5. They were wrong. The event came and went without a murmur about the mythical device.
And investors also seemed underwhelmed, with Apple shares falling 5 percent after the announcement.
The iPhone 4S is a step up from the current generation model, with the same exterior but upgraded internals:
* Apple A5 dual-core processor from the iPad 2
* Double the RAM
* Longer battery life – 8 hours of 3G talk time or 40 hours of music.
* A faster and more powerful 8 megapixel camera - 75 percent boost in light performance and 33 percent boost in speed, according to Apple
* 1080p HD video recording
* Download speeds of up to 14.4Mbit/s
* New 64GB model introduced to the range
* Built-in speech-to-text ability for any app with a virtual keyboard
* New antenna design with ability to switch between its two antennae while on a call for better quality
* Airplay, which allows streaming from the device to an HDTV, and a funky voice-control app called
* Siri, a personal assistant that responds to voice commands and questions (see video below)
According to Apple, Siri will work in the US, UK, Australia, and in French or German. There is no mention of it on the Apple New Zealand site.
The 4S will be available for pre-order in the US on October 7, and will reach stores around the world – including Australia – on October 14.
A second wave of 22 countries will get the device by the end of the month, including Singapore, Spain, and Switzerland – but no mention of New Zealand.
Meanwhile, October 12 will see the launch of iCloud, which lets users store all manner of digital files online and access content across Apple computers and devices, while iOS 5 for iPhone, iPad and iPod Touch will be available as a free download from October 15.