Public opinion reigns as People’s Choice Netguide Awards announced

Internet users from around New Zealand, over 278,000 of them in fact, have been busy singling out their favourite websites as part of the 2011 People’s Choice NetGuide Web Awards.

The results have been tallied and while there were a few repeat offenders, this year’s overall winner isn’t even of local origin. Mega social networking site Facebook took out the top honour for Site of the Year, taking the crown from last year’s winner The site also nabbed the Best Social Networking Site award. 

Winners have been busy trumpeting their success including, who won the Best News Site category.

“It’s nice to know that the New Zealand public appreciates your work and takes the time to give such positive feedback,” says Fairfax Media’s general manager of digital media Nigel Tutt.

To win the category, stuff beat out fellow contenders,, and

But while TVNZ’s hopes were dashed in the news site category, it did manage to put in a repeat performance of last year by taking out the Best Entertainment Site category.

TVNZ is attributing part of the win to the growing popularity of its Ondemand offering, saying weekly streamviews of the service have increased by 28 percent.

Head of digital channels and digital media at TVNZ, Eric Kearley, says the win demonstrates the company’s “commitment to ensuring consumers have access to the very best entertainment and news content”.

Like Stuff, TVNZ only picked up one win, but it did manage to edge out some impressive competition in its category by way of YouTube and Tickemaster.

In the ‘not too surprising basket’ was Seek’s win for Best Employment Site. At a time when there is high interest in searching for jobs, general manager Janet Faulding says the public vote for Seek is a “great endorsement” for the value the site is delivering.

Seek recently launched a mobile site enabling job seekers to search for jobs anytime, anywhere and an innovative mobile job application service called Mobile Apply. The app features over 16,000 job listings and also enables users to instantly apply for a role.

Seek’s win means Trade Me missed out on the accolade, but the website did win the Best Trading Site category, beating out voucher sites 1-day and GrabOne.

Other notable wins this year include 2degrees mobile in the Best Mobile category and in the Best Homepage category. And with the Rugby World Cup only days away, will be pretty happy with its win in the Best Sport & Recreation Site category.

And now, for your net junkie eyes, here’s the full list of winners:

Site of the Year


Best Social Networking Site


Best News Site


Best Blog

Blogger Bites Back (NZ Herald)

Best Entertainment Site

Best Shopping Site

Best Trading Site

Best Lifestyle Site

Best Employment Site

Best Government Site

Best Financial Site

Best Sports & Recreation Site

Best Online Forum

Best Site for Gamers
Best Site for Students
Best Site for Families

Best Site for Travellers

Best Site for Small Businesses

Best Homepage

Best PC Manufacturer


Best ISP


Best Mobile App

Sky App

Best Mobile Network

2degrees Mobile

Best Web Developer

Best Online Fundraising Initiative

Best New Launch, Re-Launch or Innovation

Idealog has been covering the most interesting people, businesses and issues from the fields of innovation, design, technology and urban development for over 12 years. And we're asking for your support so we can keep telling those stories, inspire more entrepreneurs to start their own businesses and keep pushing New Zealand forward. Give over $5 a month and you will not only be supporting New Zealand innovation, but you’ll also receive a print subscription, an Idealog t-shirt and a copy of the new book by David Downs and Dr. Michelle Dickinson, No. 8 Recharged (while stocks last).