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Value Of Design

Why design is at the heart of innovation that fuels our economy

The value of design

Why design is at the heart of innovation that fuels our economy

The annual celebration of New Zealand's design industry, the Best Awards, took place on Friday night, and the evening had a historical first: The Designers Institute of NZ (DINZ) awarded its highest honour, the black pin, to an organisation rather than an individual. Fisher & Paykel Healthcare took home the prestigious black pin for their contribution to growing the design sector in New Zealand, which is now worth over $10 billion. CEO of DNA design Noel Brown reflects on the maturing of the design industry in New Zealand, its contribution to our economy and the commercial reach of design.