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Typography

Building brand, identity, and a way forward through font

Brand design

Building brand, identity, and a way forward through font

Born 16 years ago, the ‘100% Pure’ slogan has carried our nation to the international stage, becoming one of the most recognised and successful tourism marketing campaigns in this country’s history. Having partnered with Peter Jackson’s now-ended Middle-Earth visual spectacle, the campaign is now turning a new page and being rebirthed by master craftsmen in typography and carving.