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The Warehouse Group

Hello bath bombs, goodbye Facebook and Instagram – here's why I respect Lush's decision to leave social media

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Hello bath bombs, goodbye Facebook and Instagram – here's why I respect Lush's decision to leave social media

Lush UK recently released a bold and cryptic message that slammed social media channels, their algorithms and their pay-for-play strategy, and said it would be going dark on their social media channels and talking with their community in other ways. Head of content marketing at The Warehouse Group Cassie Roma explains why she's all for Lush taking a risk, quitting social media and putting their money where their heart is, given the ethical problems the social media giants have been facing as of lately.

Opinion

With The Warehouse Group becoming the third major retailer in the world to become carbon neutral, H&M’s sustainability push and many other moves abroad, retailers are slowly becoming more ‘woke’ when it comes to environmental issues. But while many are applauding one of the worst offending industry’s moves to become more conscious, it also holds their processes up to even more scrutiny – such as whether they’re just ‘greenwashing’. NZ Retail and The Register deputy editor Courtney Devereux explores the implications.