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The Big Idea

New report by Creative New Zealand and NZ On Air shows making a living in the creative industries is tough

Creative pursuits

New report by Creative New Zealand and NZ On Air shows making a living in the creative industries is tough

To better understand career sustainability in the arts and creative industries, Creative New Zealand and NZ On Air asked research agency Colmar Brunton to survey a range of creative professionals at the end of 2018. The results were released this week and show the challenges creatives are facing at commercialising their passions. Here, we break down the key learnings of the report.

Arts smarts

There’s lots of ways to make a living as a creative, but often the focus is on the two main ways to do so: either by working as an artist, or by working in arts-adjacent roles. But according to Mike Hutcheson, adjunct professor at Auckland University of Technology, formerly one of New Zealand's leading ad executives and a mentor for TBI's Mentoring in the Arts programme, there’s a third way: applying your arts skills in a commercial context.