Idealog’s editor Elly Strang recently attended Sydney’s Vivid festival and came back feeling equal parts inspired and wistful that our side of the ditch doesn’t have anything quite on the same scale. Here, she laments the lack of an urban festival celebrating the creative sectors in New Zealand – and chats to Vivid Sydney creative director Ignatius Jones about where the Vivid gets its inspiration from, and how it takes creativity to the masses.