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Virtual Reality

For Idealog's recently launched Technology Issue, we wanted to bring the cover to life, so we shacked up with Resn, Bend and Spark and conducted an experiment. The end result was an immersive VR world that could be explored with a (newish) smartphone, a cardboard headset and a set of functioning eyes. The response has been amazing. We've had people say they had acid flashbacks while they tried it out at Friday drinks, we've had parents who haven't been able to get the headsets off their kids (for extra VR-related fun, Idealog recommends downloading a rollercoaster app), and we've had people saying 'oh my god, there's a whale', even though there aren't actually any whales. Just goes to show that the world, even if it's virtual, is what you make of it.