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Nespresso is trialling virtual queues in New Zealand

Future of retail

Nespresso is trialling virtual queues in New Zealand

Coffee-pod retailer Nespresso has opened a new concept store in the Auckland suburb of Albany which aims for an immersive shopping experience. The boutique, which opened in December 2017, boasts an experiential design and virtual queuing system.

On the grind

New Zealand is well known for being home to producers of high-quality coffee, but the team over at Supreme may have taken this to all new heights. The coffee roaster has branched into a niche retail market and engineered a pro-edition pair of ‘Barista Socks’, which promise the wearer will brew ‘cups of excellence’. Idealog investigates the dubious testimonials backing up this product. Plus: Read on to win a pair of Barista Socks and some Supreme coffee.

Sale squared

Kiwi high-end clearance ecommerce store Onceit works with more than 400 suppliers from New Zealand’s fashion, beauty and homewares industries to offload excess stock without brand damage. We had a chat with executive director Jay Goodey ahead of its once-yearly sale of sales.

Good wool hunting

After battling requests for a line of shoes made for kids, Allbirds has given the punters what they desire and launched a limited edition children's footwear range called Smallbirds. And in the spirit of creative overachieving, co-founder Joey Zwillinger has written a children's picture book about a sheep called Sadie Shaves the Day that will be given out for free with each purchase of a pair of shoes.