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Resn and HP team up to visualise sound

Hearing red and blue

Resn and HP team up to visualise sound

Synesthesia, or the stimulation of one sense triggering another sense, is a rare and fascinating condition for most people. But thanks to HP's latest campaign with Wellington-based digital agency Resn, sight and sound have finally become one. 

Virtual Reality

For Idealog's recently launched Technology Issue, we wanted to bring the cover to life, so we shacked up with Resn, Bend and Spark and conducted an experiment. The end result was an immersive VR world that could be explored with a (newish) smartphone, a cardboard headset and a set of functioning eyes. The response has been amazing. We've had people say they had acid flashbacks while they tried it out at Friday drinks, we've had parents who haven't been able to get the headsets off their kids (for extra VR-related fun, Idealog recommends downloading a rollercoaster app), and we've had people saying 'oh my god, there's a whale', even though there aren't actually any whales. Just goes to show that the world, even if it's virtual, is what you make of it.

Design

Agencies have many ways of wooing clients. They wine and dine them. They try to win awards. They send out press releases to trade media. They try to destabilise the incumbents. They invest in fancy offices to create the perception of success should they visit. And they also show off their work, their strategy and their talent to online visitors.

We speak to Resn's business development director Matt Walsh about servicing the world from Wellington, the importance of self-drive in today's digital creatives and where the digital agency's future is.