Close

Q&A

Idealog + Little Giant

Little Giant founder and CEO Mark Hurley knows a thing or two about founding a company – he started his first business when he was 17, and the digital agency he founded later with no previous advertising experience, Little Giant, was named New Zealand Digital Agency of the Year at the Campaign Asia-Pacific’s Agency of the Year awards. Here, he talks backing yourself in new ventures, maintaining a work/life balance and New Zealand start-ups he's excited to see on the rise.

Most Creative People

Swibo founder Ben Dunn was one of the People's Choice winners for Most Creative in gaming for Idealog and Accenture's Most Creative People. It’s undeniable that gaming is fun, but Dunn’s company Swibo is ensuring it can be used for practical and health purposes too. Swibo’s latest product, Tilt, is a physiotherapy device that engages both the mind and body. Smartphones can plug into the board, which essentially acts as a balancing board, while playing one of three games the company created. The Tilt boards are being used by physiotherapists across New Zealand and Australia. Here, he talks finding inspiration, resilience and where his best ideas come from.

Most Creative People

Rachel Hansen was one of the People's Choice winners for Most Creative in retail for Idealog and Accenture's Most Creative People. Perplexed by the massive gender-divide in children's clothing, Hansen decided to do something about it and began offering kids an ethically-made alternative to the highly-gendered, factory-made clothes that dominate children’s clothing. So Freedom Kids was born and it’s grown up to be very popular indeed. Here, she talks finding inspiration, the ethos she works by and what success looks like.

Most Creative People

Deadly Ponies founder and Creative Director Liam Bowden was the People's Choice winners for Most Creative in fashion/footwear for Idealog and Accenture's Most Creative People. Bowden began making one-off leather pieces and jewellery in his garage. And now Deadly Ponies has become an internationally renowned leather accessories brand that has challenged traditional notions of design. And a recent collaboration with My Little Pony cemented its pop cultural cool factor. Here, he talks finding inspiration, where his best ideas come from and resilience.

Most Creative People

Pat Shepherd was one of the People's Choice winners for Most Creative in social enterprise/charity for Idealog and Accenture's Most Creative People. While many choose to support their favourite charities every now and then, Shepherd wants people to give regularly, ideally around 1% of their income every month. His charity One Percent Collective makes this easy, plus they publish The Generosity Journal, a magazine and website full of amazing stories and charitable folk contributing their time and talents. Here, he discusses creativity, lessons learnt and where he wants to go next.

Most Creative People

Auckland Council's design champion Ludo Campbell-Reid was one of the People's Choice winners for Most Creative in government/politics/economics for Idealog and Accenture's Most Creative People. A strong voice in real life and on social media for more human-centred urban design and development, more affordable, well-designed housing and more public spaces that think about people rather than cars, Campbell-Reid is playing an important role in ensuring Auckland residents get a better city. Here, he talks finding inspiration, the biggest lessons learnt and what he's working towards.

Most Creative People

The team at Sharesies was one of the People's Choice winners for Most Creative in money for Idealog and Accenture's Most Creative People. Sharesies is an online platform democratising investment and was founded by a team of 7 starting off with the typical start-up story of wanting to solve a founders problem. Sonya Williams was keen to invest in small chunks but had no way of getting started. She chatted to Leighton Roberts as he started an investment club when he was 17 and the team was formed to bring Sharesies to life. After working at a bank, Sharesies CEO Brooke Anderson, saw firsthand how bad Kiwis were with saving and how little people knew about investing so jumped at the opportunity to co-found a business that would help them with it – even if they only had a small amount of money to invest. Brooke recently won the Pitch Like A Girl at RISE conference in Hong Kong for Sharesies. Here, the team talk creativity, finding inspiration and the secret to resilience.

Most Creative People

Rush Digital's Danu Abeysuriya was one of the People's Choice winners for Most Creative in digital/data for Idealog and Accenture's Most Creative People. Abeysuriya is one of the rare few tech gurus around who can explain big, hairy concepts like computer vision in layman’s terms. He founded his own digital engineering company, Rush Digital, at the tender age of 24 and has since worked with the likes of Microsoft, Samsung and Heineken to bring big creative ideas to life through digital technology. Here, he talks what makes him creative, finding inspiration and where his best ideas come from.