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From Pepeha to print: How Designworks is turning a Māori oral tradition into art

New Zealand Identity

From Pepeha to print: How Designworks is turning a Māori oral tradition into art

Technology has been used in a myriad of ways to increase the use of Te Reo Māori, but Designworks is taking it back to basics with a simple-but-beautiful way of encouraging use of our native language. It has created a not-for-profit, Pepeha, which takes a Māori traditional way of introduction that has been used for centuries and adds a design twist, producing personalised prints of each person’s pepeha – or a summary of who they are, who their family is and what part of New Zealand they come from.