More than a marketing lever: Tickled Pink's founder on why business is the most potent force for positive change

Audacious change

More than a marketing lever: Tickled Pink's founder on why business is the most potent force for positive change

In an era where large-scale action is needed to address the looming environmental, social and economic challenges, business represents the single most potent, organised force for change on earth. This is the belief of Tickled Pink's Jerry Beale, who is a former social and cultural strategist at agency True and spearheads a business that helps to boost New Zealand companies' bottom line performance and staff engagement by helping them increase employee happiness, find their purpose and strengthen their workplace culture. Here, he has a chat about why we will see more brands like Patagonia that donate US$10 million to fight climate change, why business has become a forceful movement for change and how New Zealand businesses are doing when it comes to embracing audacious change.

Money matters

New Zealand’s tech scene has long leaned heavily on angel funding to get companies off the ground, but what happens in the glaring gap between angel investment and venture capital? New Zealand law firm Simmonds Stewart, which has about 300 active tech companies on its books, has crunched the numbers on VC funding in New Zealand versus in its Southeast Asia market in 2018, and its partner Andrew Simmonds shares a few insights on the issue – and how we could think about tackling it.

Cultural preservation

The mighty East Cape Region is an untouched wonder in the North Island. While it represents one of the first regions discovered by Captain Cook, it’s one of the least influenced by the throes of colonisation. Still today, the vast coastline is defined by the heart of its local iwi (Ngāti Porou) and is largely hinged on agriculture, with few alternative avenues of business. The area has a rich heritage: referenced in the famous Māori myth Māui and the sun, and more recently, it was the setting for acclaimed New Zealand films Boy and Whale Rider. Now, a new tourism organisation - Maunga Hikurangi - plans to tell its story in a bid to attract tourists, boost commerce, and invite distant Ngāti Porou back into the community. We chat with creative director Timothy Livingston to discuss the possible tension between tourism growth and cultural preservation on the East Cape.

Most Innovative Companies

We laughed, we cried, we engaged in robust discussions and, eventually, our editorial team whittled down the list of awesome entrants in Idealog's Most Innovative Companies and chose the following people as our winners. Stories on each of them and what exactly makes their company so innovative will be posted in the coming week, but for now, read on for the full list of winners.


So the Sustainable Business Network (SBN) puts out a 47-page report on New Zealand's plastic packaging system, and there's a line that leaps out: recycling won't fix the plastic crisis. Former editor of Green Ideas magazine Greg Roughan explores the most uncomfortable facts about plastic and recycling, plus some ideas readers can engage in to feel better.


Cultural codes are the undercurrent that pulses through everything, from society to business. Partner at TRA Colleen Ryan explains how we can learn from new migrants' experience of our country, and how we can adapt and evolve from their own cultures to further New Zealand's potential.

Diversity pays

Following criticisms in earlier years, the New Zealand Hi-Tech Awards have been on a journey to make the awards night a more diverse affair. But the organisation recently – and fairly – copped criticism when the speaker line-up released for its launch events featured 15 men and just one woman. Here, Hi-Tech Awards vice chair and trustee Vaughan Rowsell shares what went wrong, and how the organisation is going to ensure it improves its practices going forward.