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Nespresso is trialling virtual queues in New Zealand

Future of retail

Nespresso is trialling virtual queues in New Zealand

Coffee-pod retailer Nespresso has opened a new concept store in the Auckland suburb of Albany which aims for an immersive shopping experience. The boutique, which opened in December 2017, boasts an experiential design and virtual queuing system.

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New Zealanders are quite the coffee connoisseurs and it’s a love that equates to $13.67 a week on average. And that’s spend in coffee shops alone. We are guilty of contributing to that average as we fulfil our flat white and cappuccino needs, but thinking it’s got to be easier than venturing out of the house every time, we borrowed the new Nespresso Creatista Plus and gave it a whirl.