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Intellectual Property

Intellectual property

Got an IP strategy? Kate Wilson argues if all you are doing is talking to your patent attorney about protecting your inventions, the answer is probably no. Instead, Kiwi companies could learn from the multinationals about being cunning around IP.

British American Tobacco recently took the unusual step of launching an ad campaign to state its case against the plain cigarette packaging proposal and now it has launched the next phase of its campaign focusing on the issues it believes plain packaging could create for other New Zealand export industries.