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I Love Ugly launches Fifa Football Cup inspired clothing collection

Football fever

I Love Ugly launches Fifa Football Cup inspired clothing collection

New Zealand streetwear brand I Love Ugly has waded into the football fever engulfing the world at the moment and launched a limited edition FIFA inspired collection of clothes called the 'Legends' collection. While sports brands typically go for the clean, athletic-looking aesthetic in their designs for big sporting occasions, I Love Ugly says it decided to go against the grain and celebrate the occasion with a series of bright, bold, comedic-inspired prints with the help of UK illustrator Chester Holme.