Idealogic: The Ridges

Idealogic: The Ridges

Idealog runs a well-calibrated ruler over this season's most compelling televised train wreck to reveal, once and for all, what makes The Ridges tick.

Dozens of us marched to save it, almost everyone knows someone who meant to watch it at some point or other, and no Grey Lynn cafe-goer's duffle coat was complete without a badge bearing its logo.

Every year, there's a publishing phenomenon that takes the book world by storm. This year, it's a lucratively kinky and unashamedly non-literary knicker-ripper.


Give that Twitter feed the bird, shaddupa your Facebook and throw a spanner in your Yammer as Idealog presents the only guide to social media you'll ever need.