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New fashion fibres: Meet the designer harnessing hemp from her secret shop behind Karangahape road

Fashioning hemp

New fashion fibres: Meet the designer harnessing hemp from her secret shop behind Karangahape road

Step into the second hand store, Waves Vintage, situated down a gully on Karangahape Road, and you’ll find yourself surrounded by fibres and fabrics. The woman at the wooden desk, Helen Young-Loveridge, sits beside her collection of secondhand clothes of which have been hand picked and shipped from Los Angeles to New Zealand. It’s all very curated, from her sexy 1960’s looking leather couch, to the various cottons and silks hung on display. Her new venture, Buddy, is the newest edition to the racks – and possibly the most significant – a new t-shirt range made of 55 percent hemp and 45 percent organic cotton. It’s a true meeting place of environmental ethos, style, and quality – and a potential window into the future of hemp as a fashion fibre. We sit down with the woman in charge, Young-Loveridge, who talks of her past and the new t-shirts for tomorrow.