Close

Green Rush

Rub of the green: our picks for future New Zealand weed brands

Green Rush

Rub of the green: our picks for future New Zealand weed brands

Marijuana has been legalised or decriminalised in a number of countries and states and a whole heap of entrepreneurs and savvy marketers have jumped on the hashwagon. In fact, some commodity traders have called marijuana ‘the next coffee’, such is its potential as a consumer good. In New Zealand, it may not be too long before the same thing happens, with those wacky-backy-loving liberals from Labour close to letting medical marijuana through in some form and a number of local go-getters ready to light the fuse and fly high. It seems like a slippery, smoky, skankin’ slope to a free-market free-for-all (and, according to Family First, the inevitable downfall of society). So, given this likely shift, here are some brands that might soon exist.

Green Rush

In our new series covering the budding cannabis market, Idealog has reached out to companies who are poised to launch into what is predicted to be a billion-dollar market in New Zealand. Standing at the forefront is social enterprise Hikurangi Cannabis, but it won’t just be another marijuana plant: it plans to be a forestry of health, sustainability, local community and Kaupapa. We talk to Manu Caddie, managing director of Hikurangi Enterprises, (HEL) about his plans to enrich the community by restoring jobs and Maori values on New Zealand's East Coast.